In any leadership position, be it a supervisor in an office, the Prime Minister or a horse rider, it’s desirable that those you are leading follow you. After all, that’s what leadership is, isn’t it? We also desire that our followers emulate us. To do as we do. To think as we think. To have people or horses commit to us as leaders we need to cause them to think that following us is the best ??? and most rewarding ??? option. An option that produces success and relieves them of their questions and worries.